Irvine, California (November 18, 2025) – Today, CHARLY, a leading soccer brand, announced a partnership with the United Soccer Association, a Florida-based youth soccer league with more than 370 teams. The United Soccer Association agreement marks the second large-scale soccer league partnership for CHARLY, the first being a long-term partnership with the United Soccer League (USL) that began in December 2023.
“Growing in the soccer space means investing in the next generation of talent, and that’s exactly what this partnership aims to accomplish,” said CHARLY Commercial Sales Director Matt Bickham. “We are proud to come alongside the United Soccer Association and their more than 5,500 players to grow the beautiful game, while expanding CHARLY’s recognition in the United States.”
The United Soccer Association, which has served the youth soccer community since 1990, will field 47 clubs with 370 teams ranging from U8 to U19 for the 2025-2026 season. Their upcoming season will culminate in a championship hosted in mid-April 2026. As part of the partnership, the CHARLY brand will be integrated throughout league-wide initiatives and will be the premier sponsor of all major tentpole league events.
We are proud to bring CHARLY on board as our title league sponsor,” said United Soccer Association Executive Director Kai Velmer. “Having partners like the Tampa Bay Rowdies and now a renowned brand in the global soccer community like CHARLY strengthens our strategic efforts to elevate the league in ways that benefit all players and coaches across our soccer ecosystem. We are just getting started!”
Beyond the partnership, both CHARLY and the United Soccer Association are tied together via the Tampa Bay Rowdies. In April 2025, the United Soccer Association announced a strategic partnership with the Rowdies, a USL club that CHARLY sponsors along with the Monterey Bay FC, Oakland Roots, Ozark United FC, Pittsburgh Riverhounds, and San Antonio FC. This partnership provides coaching education by Rowdies technical staff, talent identification camps, and regular season games hosted at the USL facility – Al Lang Stadium.
To learn more about CHARLY and the United Soccer Association, visit charly.us and usa-soccer.org.
ABOUT CHARLY
Established in 1949 in Mexico City, CHARLY is a leading soccer brand that is an official partner of both Liga MX (Mexico) and the United Soccer League (United States). The company, a third-generation family-owned and operated business based out of León, Guanajuato, rebranded to CHARLY in 1977 and entered the soccer space in 2014 when they launched CHARLY Fútbol. They sponsor four Liga MX teams – Atlas, León, Xolos, and Santos Laguna, making CHARLY the most prominent brand represented in the league. On the USL side, CHARLY sponsors Monterey Bay FC, North Carolina FC, Oakland Roots, Ozark United FC, Pittsburgh Riverhounds, San Antonio FC, and the Tampa Bay Rowdies. Additionally, CHARLY sponsors Oakland Soul and the Pittsburgh Riveters in the USL W League. To learn more about CHARLY, visit charly.us or follow CHARLY on Instagram, Facebook, LinkedIn, X, and @charlyfutbol on Instagram.
